Chestnut

One of the limitations of the 4Ps approach is its emphasis on an inside-out view. An inside-out approach is the traditional planning approach where the organisation identifies its desired goals and objectives, which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external stakeholders. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Let's say you come up with an idea for a product you want your business to sell. You probably won't be successful if you just start selling it. Whether you're a seasoned marketer looking to refresh your definitions, or a beginner looking to understand what marketing is in the first place, we've got you covered. If you’re thinking of outsourcing your SEO...

Cyberwarfare is an Internet-based conflict that involves politically motivated attacks on information and information systems. Such attacks can, for example, disable official websites and networks, disrupt or disable essential services, steal or alter classified data, and cripple financial systems. Today, computer security consists mainly of "preventive" measures, like firewalls or an exit procedure. Another implementation is a so-called "physical firewall", which consists of a separate machine filtering network traffic. Firewalls are common amongst machines that are permanently connected to the Internet. Government and military computer systems are commonly attacked by activists and foreign powers. 2 estimated the workplace gap between needed Cybersecurity jobs and security professionals at 3.1 million. This sprint is driven by the White House Industrial Control Systems Cybersecurity Initiative, designed to mobilize action to improve the resilience of industria...